I will share with you the secret to attracting dream clients who value your service, refer you to their friends, and are loyal for years. These are the same secrets I used to build multiple 7-figure businesses and sell 5-figure retainer packages. Want to know the secret? Okay! I’m going to share it with you!
Why do some companies attract raving fans and customers and others don’t? Why do some businesses take off with seemingly viral growth and some don’t? I’m going to share that with you and how to break down this formula on day two using the exact same steps I’ve used to help hundreds of businesses become relatable to a very specific audience.
Do you want to build an Apple-like cult loyalty for your business? Do you want to have hundreds of comments on everything you post? I’m going to walk you through step-by-step how to do that.
How do you drive massive audience growth with zero ad spend? Maybe you assume you need to spend a lot of money. Yes, you can, but there are many ways to attract an audience that resonates deeply with your brand and values, and I’m going to show you a simple formula to connect with yours!
Want to use your business reach to do good and impact the world? Consumers are relying on businesses and employers to tackle social issues and give back to the communities they serve. I'll show you 11 purpose-driven business models on Day 5!
Of all of the companies we have built, I've never seen this level of quality and accuracy capturing the founder's mindset. What a game plan that puts everything into place!
Your help in pulling out our voice from our core ‘whys’ has helped me put a perspective on this company that I always felt but could never seem to touch. I was able to ‘touch’ it yesterday and I finally feel like I can breathe again.
The things I’m going to talk about here are very personal to a business, and not things that can be faked.
This is not a creative writing course for how to position your brand for profits.
We don’t make up fictional stories to use in copywriting.
We also don't aim position a company any sort of way because we think it’s what people want to hear.
And, we definitely don't do it because we think we’ll earn more revenue, or even because it worked for someone else.
The things I’m talking about here have to do with peeling the layers back and revealing the actual heart and soul of the business and the people leading it.
Once you know that, you'll be able to speak your truth so clearly into the world that others feel it, resonate, and respond.
If the work you do during this Challenge doesn’t resonate yet, don’t force it, let’s keep uncovering.
These strategies have to be executed in integrity with who you really are.
But what absolutely will not work is what I call “trust-washing”...
That is, disingenuously crafting stories about who you are and telling people what you think they want to hear so they will buy from you.
Trust me when I tell you...
They will not buy from you.
They will see right through it.
The work in this Challenge is personal, and what we do has to fit you.
Throughout the week, we’ll go through a series of guided exercises to help you find your true north.
You are the barometer.
You will be trying some things on for fit, and you will absolutely know when you’ve put your finger on “your story” because it will feel like home.
It will feel like - YES, this is what’s been in my heart from day one!
Each day, I’ll ask you to take steps to put your work into action, it may feel a little uncomfortable at first. That means you’re doing it right!
At the end of our 5 days together, if you put in the work, you will walk away with a Brand Profit Strategy you can begin to implement right away.